This Privacy Policy explains what personal data Artesian Labs collects through this website, why we collect it, how it is processed, and what rights you have regarding that data. We collect technical server data and use analytics tools to understand website traffic and improve the website.

1. Overview

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Contact details are provided under “Responsible Party” below.

How do we collect your data?

Some data is collected automatically when you visit the website. This includes technical information recorded in server log files and website usage data processed through Google Analytics and Google Tag Manager.

What do we use your data for?

We use server log data to ensure the technically error-free and secure operation of the website. We use website usage data to analyze traffic, understand how visitors interact with the website, and improve its performance and content.

What rights do you have?

You have the right to receive information, free of charge, about the origin, recipient, and purpose of your stored personal data. You can request correction or deletion of this data and, where you have given consent, revoke it at any time. You also have the right, under certain circumstances, to request restriction of processing, and the right to lodge a complaint with the competent supervisory authority.

2. Hosting

We host our website on Framer (Framer B.V., Singel 542, 1017 AZ Amsterdam, Netherlands). Every time you access our website, technical data is transmitted to Framer’s servers and stored there as part of normal server operation. Further information is available in Framer’s privacy policy: https://www.framer.com/legal/privacy/

3. Responsible Party

The responsible party for data processing on this website is:

Artesian Laboratories Ltd
167–169 Great Por t land Street, 5t h Floor
W1W 5PF, London (England)
Company Number: 16571427
E-Mail: contact@artesianlabs.com
Website: artesianlabs.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

4. Storage Period and Revocation of Consent

Unless a more specific storage period is stated elsewhere in this policy, your personal data remains with us until the purpose for its processing no longer applies. If you assert a legitimate request for deletion, or revoke your consent, your data will be deleted, unless we have another legally permissible reason for retaining it.

Many of our data processing operations are only possible with your express consent. You can revoke consent you have already given at any time, for example by unsubscribing from the mailing list or emailing us directly. The legality of processing carried out until the revocation remains unaffected.

You also have the right to have data we process automatically on the basis of your consent handed over to you, or to a third party, in a common machine-readable format, insofar as this is technically feasible.

5. Server Log Files

The provider of this website automatically collects and stores information in server log files, which your browser transmits to us. These are: browser type and version, operating system used, referrer URL, time of server request, and IP address. This data is not combined with other data sources. Collection is based on Art. 6 (1)(f) UK GDPR: we have a legitimate interest in the technically error-free presentation and operation of our website.

6. Website Analytics

We use Google Analytics to analyze website traffic and understand how visitors use our website. Google Analytics may process information such as pages viewed, referral sources, approximate location, device and browser information, interactions, and IP-derived data. We use Google Tag Manager to deploy and manage analytics and related website tags; Google Tag Manager itself does not create user profiles, but tags delivered through it may process data as described in this policy. These services are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data may also be processed by Google LLC in the United States. Where required by applicable law, analytics technologies are activated only after you provide consent, which you may withdraw at any time through the available cookie settings. For more information, see Google’s privacy policy at https://policies.google.com/privacy.

7. Calendly and Direct Email Contact

Where this website links directly to a personal email address (mailto:) or to a Calendly booking page, any information you provide there is submitted directly to us, or to Calendly, and is not otherwise processed through this website. Calendly (Calendly, LLC, [address]) processes booking data under its own privacy policy, available at https://calendly.com/privacy.

8. Your Rights as a Data Subject

You can exercise the following rights at any time using the contact details above:

  • Information about your data stored by us and its processing (Art. 15 UK GDPR)

  • Correction of incorrect personal data (Art. 16 UK GDPR)

  • Deletion of your data stored by us (Art. 17 UK GDPR)

  • Restriction of processing, insofar as we are not yet permitted to delete your data due to a legal obligation (Art. 18 UK GDPR)

  • Objection to the processing of your data (Art. 21 UK GDPR)

  • Data portability, insofar as you have consented to processing (Art. 20 UK GDPR)

If you have given us consent, you can revoke it at any time, with effect for the future.

9. Right to Lodge a Complaint

In the event of violations of UK data protection law, you have the right to lodge a complaint with a supervisory authority. The competent authority in the United Kingdom is:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

https://ico.org.uk

This right exists without prejudice to other administrative or judicial remedies.